Focus, Scope, & Impact:
Strategy
- Develop partnership strategy for the South Pacific region across Foodservice aggregators (FSA) (eg Doordash / Uber / Menulog) platforms, to help bring our products to life in relevant and engaging way and support our evolving Digital & business strategy
- Understand eCommerce direction, strategy, and execution best practices from the Central O2O organization and application for FSA’s
- Be the FSA expert for the OU to provide guidance and mentorship to other E-Commerce leads
- Management and accountability for market priorities, targets, budgets and creation and implementation of Global playbooks and guidelines in FSA
- Create market specific FSA priorities, targets and budgets
Execution
- Drive bottler and local market alignment on the O2O agenda for FSA: commercial plan, capabilities, eRTM, measurement and analytics, priority customer engagement, in partnership with C&CL and Franchise Leadership
- Support key FSA customer management, driving aligned agendas and achievement of KPIs
- Lead FSA management for the South region (partner if owned by the bottler) to achieve greater than our fair-share of beverages and strive for parity or better incidence rates vs offline
- Joint definition (with Marketing) of targets (e.g., percent allocated to transactions), considering 3rd party e-commerce platforms and Ko owned platforms
- In partnership (with Platform Services) deliver the most effective technology deployment, coordination, maintenance for FSA
- In partnership with IMX deliver the established of retail media execution model alongside foundational performance management and reporting
Governance
- Track and report progress of commercial execution, performance and initiatives driving data standards for consolidation and results evaluation in line with the global teams using technology to optimize campaign performance
- Communicate with O2O Central organization to enable visibility and coordination
- Ensure eCommerce strategies are executed and adapted to local market reality
- Collect the centrally-defined eCommerce data requirements and methods in conjunction with Platform Services to allow for data to be consolidated and used for tracking results and generating insights
KEY SUCCESS PARAMETERS
Experience
- 5+ years of experience in eCommerce/online marketing related fields
- Specialty experience within FSA
- Ability to define market priorities based on understanding of local business solutions
- Critical to understand System financials/economics
- Strong planning, financial, and collaboration skills
- Strong project management skills
- Experience working with TCCC external partners (bottlers and customers)
- Experience working in cross-functional and cross-geographical teams is preferred
Work Focus
- Influence marketing teams to ensure consideration for FSA channels as part of all campaigns
- Partner with the local sales to drive FSA to accelerate incidence, revenue and Margin growth
- Develop and run an FSA marketing program incl. full year campaign plan, co-marketing with customers and sampling with a sustainable ROI
- Drive FSA specific innovation where needed incl. packaging for delivery and special products
- Develop a system using relevant platforms to measure and continually analyse performance in FSA to ensure process of continuous learning and improvement.
- Keep up to date with digital trends to identify strategic white space growth opportunities within FSA and determine key insights from competitive environment & trends
- Identify strategic opportunities based on data insights within the South region and be empowered to create action plans to pilot new initiatives that lead to engaging online consumer experiences.
- Leads cross-functional project teams that manage the implementation of FSA specific capability projects and initiatives
- Work closely with other functions to ensure FSA management is a key pillar in the business planning process.
General
- Ability to perform high quality quantitative and qualitative analyses, proficient in using excel and financial modeling
- Uses objective methodical approach to complex problems and identify cause-based solutions
- Accesses and uses competitive information to effectively position business solutions
Communication
- Able to communicate complex ideas and processes in a simplified manner
- Develops positive relationships with stakeholders across country and OU
- Positively influences individuals to make decisions on possible eCommerce solutions
- Thrives in a fast-paced environment and creates network with players
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
